A loyalty program is only as good as the value it creates on both sides. If customers find it annoying, they won’t use it. If merchants can’t measure it, they can’t improve it. Card-linked loyalty solves both problems at once.

For consumers: utter convenience

  • No physical card to carry or lose — The payment card already in their wallet is their loyalty card. Nothing extra to remember.
  • No coupons to print or scan — Rewards are applied automatically at checkout. No codes, no clipping, no fumbling with a phone.
  • No app to download — Most loyalty apps go unused after one visit. Card-linked loyalty lives where customers already are — their card.
  • Instant enrollment, real-time rewards — Join in a single tap at the terminal. Rewards start accruing — and redeeming — immediately.

For merchants: relevancy and tracking

  • Clear insights into real purchase behavior — See exactly who’s coming back, how often, and what they’re spending — actual transaction data, not guesses.
  • Pay only when a sale is made — Unlike flat-fee loyalty platforms, card-linked rewards are performance-based. No sale, no cost.
  • Direct communication with customers — Send SMS offers and return-visit incentives to enrolled customers — targeted, not blanket promotions.
  • Higher repeat visit frequency — Enrolled customers come back more often and spend more per visit.

Why “pay per sale” changes everything

Traditional loyalty platforms charge a flat monthly fee whether or not the program is driving results. With card-linked loyalty, the model is fundamentally different — merchants only pay when the program does its job and a transaction actually happens.

Businesses gain clear insights into actual purchase behavior and only pay when an actual sale is made — making card-linked loyalty one of the few marketing tools with a built-in return-on-investment guarantee.

The numbers

  • 50%+ customer opt-in rate at the terminal
  • 30% average increase in spend per transaction
  • $0 cost to merchant unless a sale is made

Questions? Call (866) 942-5500 or email info@enrollandpay.com