A salon client who comes in once a month is good. A salon client who comes in 3.5 times a month is a business. That’s the difference card-linked loyalty is making for hair and nail salons using Enroll & Pay — and it starts with a single swipe at checkout.

The numbers for salons

  • 3.5x — Average visits per month from enrolled salon members
  • 76% — Repeat visit rate at salons using Enroll & Pay
  • 30–90% — Customer enrollment rate at the terminal

How enrollment works at salon checkout

There’s no pitch, no paper form, no separate app for your staff to explain. When a client pays — with any credit or debit card — the terminal prompts them to join your loyalty program with a single tap and their phone number. Their card is linked instantly. Every future visit is tracked automatically.

The salon loyalty playbook — 4 steps

1. Set a strong enrollment offer

Client pays — enrollment prompt appears automatically. One tap and the client is enrolled. Set a first-visit discount or bonus points to drive 30–90% opt-in rates.

2. Let every visit earn and track automatically

Client swipes their card as normal — loyalty is tracked and applied without any extra steps. No punch card to forget, no app to open.

3. Send an SMS offer when business is slow

Every enrolled client collected a phone number at signup. One text to your loyalty list on a Tuesday afternoon can fill chairs that would have sat empty.

Example: “Hi [Name]! It’s been a few weeks — we’d love to see you. Book today and get $5 off your next service.”

4. Use the data to see who’s overdue

The dashboard shows exactly who hasn’t been in recently. A “we miss you” text to clients who haven’t visited in 3–4 weeks is one of the highest-converting campaigns salons run.

Getting started

If you’re already processing card payments on a Dejavoo terminal, you’re ready right now. PAX deployment is also underway. There’s no new hardware, no processor switch, and no separate system for your staff to learn. Most salons are live and enrolling clients within minutes of setup.

Every merchant starts with a free trial — cancel anytime before it ends.

Questions? Call (866) 942-5500 or email info@enrollandpay.com