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We Make Loyalty Effortless — For Every Player in the Payment Chain

From first swipe to repeat visit, we help merchants, payment processors, terminal providers, and customers win together.

Trusted

Leading payment & POS partners across the U.S.

Results

Up to 20x higher enrollment rates than traditional programs

Impact

+30% average spend from loyalty members

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Why We Exist

The Problem We Solve

Merchants lose customers faster than they can win them.
Processors watch portfolios erode to competitors.
Terminal Providers fight over margins instead of adding value.
Customers forget loyalty cards, skip app downloads, and drift away.

Our Mission

We connect the payment ecosystem with instant, card-linked loyalty that works for everyone — without extra apps, QR codes, or friction.

How We Work

The 3 Pillars of Enroll & Pay

Seamless Integration

Preloaded on supported terminals (PAX, Ingenico, Dejavoo), activated in seconds, no extra hardware or complex setup.

Instant Activation

Customers join automatically during checkout — one swipe is all it takes.

Measurable Growth

Real-time dashboards show member vs. non-member spend, repeat-visit frequency, and ROI — so you see the impact in your numbers.

“We started seeing all these new walk-ins asking about the rewards program… turns out they were already LINX Network members! It’s like we got a whole new customer base overnight, and they’re spending real money, not just browsing.”

Satisfied Merchant using Enroll & Pay

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Meet the Team

We’re a lean team based in Solana Beach, California, combining decades of experience in payments, loyalty, and SaaS.

Our shared belief: Every transaction should be the start of a relationship, not the end of one.

Brian Booth
CEO & Founder
Joey Heck
Chief Engineer
Dana Dahms
Director of Global Sales
Cally Booth
Operations Manager
Ramon Delgado
Dev Intern
Julio Pinheiro
Software Developer
Bernardo Gomez
Senior Software Engineer

Why Partners Choose Us

Merchant Impact

Restaurants:
73% repeat-visit rate
Spas/Salons:
76% repeat-visit rate
Retail:
66% repeat-visit rate

Performance

Enrollment Rates:
30–90% (avg. 50%)
Member Spend Increase:
+30% on average
Increased Number of Visits:
1.8 on Average

“Honestly, I was skeptical. We’ve all heard the loyalty pitch before, and it usually means more work for us and little to show for it. But this? The numbers don’t lie. Within a month, I could literally see the bump in repeat customers. Now I’m just mad we didn’t turn it on sooner. Wow.”

Satisfied Spa Owner & User of Enroll & Pay

  • Simplicity – Remove friction for merchants and customers alike.
  • Partnership – Grow through transparent, revenue-sharing relationships.
  • Ease – No complexity, no wasted time.
  • Innovation – Constantly enhance our Loyalty-as-a-Service® through patents and AI-driven features.
  • Data-Driven Excellence – Let analytics, not guesswork, guide every decision.

Frequently Asked Questions

Enroll & Pay is a card-linked loyalty solution that instantly connects merchants, payment processors, terminal providers, and consumers—making loyalty effortless and automatic for everyone involved.
Customers auto-enroll with a single swipe and one time phone entry—no apps, cards, or QR codes required—while merchants and partners get real-time engagement and retention benefits.

Traditional programs require punch cards, apps, or slow signups; Enroll & Pay is integrated directly into the payment terminal, so rewards are automatic with every payment.

We serve merchants, payment processors, and terminal/POS providers nationwide—with proven, trusted partnerships across the payments ecosystem.

Merchants see up to 20× higher enrollment rates, a 30%+ average spending increase from reward members, and a dramatic rise in repeat visits.

Yes—restaurants see 73% repeat visit rates, spas/salons 76%, and retail 66%, with most merchants reporting 1–2 extra visits per customer each month.

Yes. Our solution is preloaded on leading terminals (PAX, Ingenico, Dejavoo), with activation possible in seconds—no new hardware or complex setups.

Real-time dashboards track member/non-member spend, frequency, and ROI, so partners and merchants can measure performance instantly.

We partner with PCI Level 1 certified payment processors who deploy bank-grade security. Cardholder data never leaves secure payment rails.
Yes, white-labeling and full brand integration are available for partners or and merchants seeking a seamless experience.
Live deployments show 30–90% customer enrollment, with the average at 50%—significantly higher than industry norms.

No customer data is sold or shared with third parties. Users can easily manage preferences or opt out at any time.

No—setup, onboarding, and ongoing support are streamlined, with merchant and customer self-service as the default.

Many merchants notice a noticeable increase in repeat business, ticket size, or ROI within the first month of activation.

No. We cater to independent SMBs as well as regional and national partners—everyone can benefit from seamless loyalty.

Our founder saw that small businesses lost out to big-box stores simply because joining and using loyalty programs was too hard. Enroll & Pay was built to break down those barriers.

Simplicity, partnership, ease of use, innovation, and data-driven excellence—every feature and relationship is grounded in these commitments.

Choose from dedicated options for merchants, processors, or terminal providers, or book a conversation with our team for a tailored walk-through.

Choose Your Path

See How We Can Help You Win

I’m a Merchant
I’m a Payment Processor
I’m a Terminal OEM / POS Provider
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Questions?

Let’s talk about how Enroll & Pay can fit your business.

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Contact Us

Brian Booth
CEO & Founder
Brian Booth is the founder and CEO of Enroll & Pay, the Loyalty as a Service platform to the credit card processing industry. Brian has developed a passion for helping merchants leverage technology to grow their business by working with brick and mortar merchants for over 20 years. His internationally patented technology turns a consumer’s credit card into a loyalty card during a payment transaction, so no other steps are ever required. He is currently deploying this technology by partnering with ISO’s and Acquirers with the goal of disrupting the loyalty industry.
Joey Heck
Chief Engineer
With more than 15 years of experience writing medical and financial software, Joey has discovered the secrets to delivering quality scalable products. At Enroll & Pay, his focus has been developing the best loyalty solution for merchants and consumers by taking feedback from stakeholders and translating that into a variety of frontend and backend software solutions. He manages a team of highly skilled developers that enjoy pushing the boundaries of what they thought was possible, while making time to have a good laugh every day.
Dana Dahms
Director of Global Sales
Dana Dahms is the Business Development Director at Enroll & Pay, a card-linked loyalty platform that turns everyday payment cards into instant rewards. Dana helps merchants launch simple, automated programs that grow repeat visits—no apps, QR codes, or friction at checkout. With a background spanning payments and customer engagement, he partners with retailers and restaurants to design offers that drive measurable revenue while keeping loyalty easy for staff and customers.
Cally Booth
Operations Manager
Cally has more than six years of experience in the eCommerce industry, with expertise in payment processing and merchant support. Her background spans both online and brick and mortar retail, providing a comprehensive perspective on payment and customer engagement solutions. Cally has also played a key role in developing and scaling call center and sales operations, helping small teams grow into efficient, high-performing organizations.
Ramon Delgado
Dev Intern

Ramon is a passionate developer who brings creativity and dedication to every project. With a deep curiosity for technology and its endless possibilities, Ramon thrives on turning ideas into innovative, functional solutions.

Julio Pinheiro
Software Developer
Julio is a Brazilian software engineer based in San Diego with over twelve years of experience designing and building software across a wide range of industries. Passionate about problem-solving and innovation, Julio enjoys taking on new challenges and creating solutions that make an impact.
Bernardo Gomez
Senior Software Engineer
Bernardo is a Senior Software Engineer and cross-platform solutions architect specializing in Kotlin Multiplatform and Compose Multiplatform. With expertise in building apps that run seamlessly across Android, iOS, Web, Desktop, and Windows, Bernardo combines scalable backend architecture with polished, platform-aware UI/UX. Leveraging tools like SQLDelight, Exposed, Koin, and Azure, Bernardo is passionate about creating solutions that are technically robust and user-centric – bridging engineering excellence with thoughtful design.