ENROLL & PAY – BLOG CONTENT
Podcast
Category: podcast | Author: Brian Booth | Status: Publish immediately
How card-linked loyalty prevents merchant churn – Brian Booth on The Paycast Network
Category: Podcast | Author: Brian Booth | Date: August 4, 2026 | Slug: brian-booth-paycast-card-linked-loyalty-churn
Enroll & Pay’s CEO joins The Paycast Network to make the business case for loyalty as a retention tool – why merchants stay longer, process more, and become stickier partners when a loyalty program is built into their terminal.
FEATURED GUEST
Brian Booth
CEO & Founder, Enroll & Pay · 20+ years in payments · International patent holder
Host: Chase Gunnell, The Paycast Network
Brian Booth, CEO & Founder of Enroll & Pay, on The Paycast Network
Also available on: Apple Podcasts | Paycast Network (paycastnetwork.com/episodes/)
Merchant churn is one of the most expensive problems in the payments industry – and most ISOs are still trying to solve it with rate adjustments. In this episode of The Paycast Network, Enroll & Pay founder and CEO Brian Booth makes the case that the real answer isn’t in the pricing. It’s in the terminal.
Brian breaks down how card-linked loyalty changes the merchant relationship from a pricing transaction into an embedded business partnership – one where switching processors means dismantling a marketing engine merchants have spent months building with their customers.
“When loyalty lives in the terminal, switching processors isn’t just a paperwork exercise anymore. It means losing your enrolled customers, your campaign history, and the repeat visit frequency you’ve worked to build. That’s real stickiness.”
Key takeaways from the episode
1. Churn is a value problem, not a rate problem. The merchants who leave aren’t always leaving for a better deal – they’re leaving because nothing ties them to the relationship. Loyalty changes that.
2. Card-linked is the key differentiator. Brian explains why enrollment at the payment card – not a phone number or app – produces dramatically higher participation rates and why that matters for merchant buy-in.
3. The patented technology behind it. Brian walks through how his internationally patented technology works at the terminal level – turning a standard payment transaction into a loyalty enrollment without any extra steps.
4. What ISOs gain beyond retention. Monthly SaaS residuals per MID, higher processing volume from enrolled customers spending 30% more per visit, and a value-add that competitors can’t easily match on price alone.
5. The 60-day free trial as a conversation starter. Brian discusses how the no-credit-card-required trial removes every barrier to getting a merchant started – and why most merchants see results before the trial even ends.
About Brian Booth
Brian is the founder and CEO of Enroll & Pay, the Loyalty as a Service® platform built for the credit card processing industry. With over 20 years working alongside brick-and-mortar merchants, he developed a passion for helping independent businesses use technology to grow. His internationally patented technology turns a consumer’s credit card into their loyalty card at the moment of payment – no extra steps, no apps, no friction. He is currently deploying that technology through partnerships with ISOs, acquirers, and POS providers including Dejavoo, PCBancard, and OrderCounter.
Also on The Paycast Network
Jesse Memmel, CPO – Enroll & Pay:
“The art of merchant stickiness – what makes loyalty actually lock in”
“From the call center to POS powerhouse – Jesse Memmel’s No Plan B story” (Ep. 35)
Want to add loyalty to your merchant portfolio?
Call (866) 942-5500 · info@enrollandpay.com
enrollandpay.com
